GA4 Agony Aunt: “Oh no! Why Can’t I See More Than 2 Months of Data?”

Dear Missing-Months Molly, Ah, the vanishing act of historical data—it’s a common conundrum in GA4, but fear not! There’s a logical explanation for why your explorations are only showing data from the last two months, and it’s tied to GA4’s data retention settings. Let’s unravel this mystery. Check Your Data Retention Settings GA4 allows you […]

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