GA4 Agony Aunt: “Help! Why Is GA4 Undercounting My Shopify Orders?”
Dear Missing Sales Sam, Great question! A mismatch between Shopify orders and GA4 purchases is a common headache, but don’t worry—it’s usually down to a few key differences in how each platform tracks transactions. Let’s break it down and get those numbers closer together. 1. Tracking Issues: Is GA4 Receiving All Purchase Events? GA4 relies […]
