Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly.
However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business.
That’s why we’re stepping in to explain, in clear terms, what the latest GA4 updates mean – and why you should care about them.
Let’s take a look at the Realtime Pages report.
Realtime Pages Report
Overview
The new Realtime Pages report in GA4 lets you see which pages users are currently viewing on your website or app, along with live user counts on each page.
What was happening before?
Limited visibility into real-time user activity on specific pages.
To assess which pages were popular or check campaign performance, you’d often need to rely on historical reports, which lacked immediate insights
Monitoring for any sudden drops or issues on key pages was also challenging without a real-time view
What happens now?
The Realtime Pages report shows live data on page views, allowing you to see which content is trending and monitor campaign performance instantly
You can also identify and address any issues on popular pages as they happen, minimising disruptions to user experience
What does it mean for me?
More immediate insights and quicker actions. With a real-time view of user activity, you can stay on top of what’s popular, understand campaign impact as it unfolds, and react quickly to any issues, keeping your website or app running smoothly.
