UX 
Design

UX Design

Experts in UI, UX, Design Thinking & Empathy

Drive customer engagement to new heights by designing products and services that are highly relevant, intuitive, and enjoyable. 

We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience.
We are very pleased with the results of REO’s experimentation programme. Their cohesive approach to data analysis and user testing has resulted in improved metrics for vital business KPIs.
Working with REO has allowed us to scale our experimentation programme, deliver a 12x ROI and secure further investment for experimentation. We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”
Our goal to swiftly elevate British Gas' digital presence quickly became a reality thanks to REO’s data-driven experimental approach. We’ve been blown away by the results and it’s led to a step-change in mindset within the team.”
REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project
The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision.
We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results.
Sixt has a well-established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries.
With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!

What is it

UX design, or User Experience design, refers to the process of creating meaningful and seamless interactions between your users and your product or service. It works hand in glove with user research, information architecture, interaction design, visual design, and usability testing.

The goal of UX design is to enhance user satisfaction by ensuring that the product or service is intuitive, efficient, and enjoyable to use. At REO we design user-centric solutions that meet our clients customers’ requirements and deliver a positive and enjoyable overall experience.  

How it helps

  • Increased user satisfaction.
  • Competitive advantage.
  • Improved conversion rates.
  • Best experience across all devices.
  • Brand differentiation.
  • Increased brand loyalty.
  • Customer retention.
  • Reduce customer support costs/levels.
  • Innovate and launch new products more efficiently.

Why REO

Our design services are a natural progression of our research services. Creating winning designs that are steeped in customer evidence gathered at our state-of-the-art UX Lab, instore ethnographic studies, remote testing or using wearable tech – REO’s UX design offering is the most advanced of any specialist CRO agency. 

  • Leading CRO agency
  • Design Studio
  • Design validation sprints 
  • Multichannel design and testing 
  • Amazing future concepts 

See our work

"We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience."
Building trust through biometrics by evaluating Mercer Master Trust’s AI Pension Agent
"We are very pleased with the results of REO’s experimentation programme. Their cohesive approach to data analysis and user testing has resulted in improved metrics for vital business KPIs."
Optimising the shopping experience for size?
"Working with REO has allowed us to scale our experimentation programme, deliver a 12x ROI and secure further investment for experimentation. We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”"
Harnessing the power of 3 to accelerate Molton Brown’s revenue growth
"Our goal to swiftly elevate British Gas' digital presence quickly became a reality thanks to REO’s data-driven experimental approach. We’ve been blown away by the results and it’s led to a step-change in mindset within the team.”"
Driving quick and significant change to empower HomeCare customers
"REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project"
LV= ElectriX website is fully charged
"The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision."
Renault & Nissan finance arm RCI aligns product vision through user research
"We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results."
Penhaligon’s increases revenue per visitor by 46% with personalisation
"Sixt has a well-established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries."
Sixt dramatically improves car bookings experimenting with informative urgency messaging
"With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!"
La Redoute thrives with experimentation on payment methods

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