Accessibility

Accessibility

Experts in Accessibility, Empathy, Assistive tech & Inclusivity

Approximately 14 million people in the UK have a disability. Accessibility is vital for ensuring equal access and usability for all individuals, promoting inclusivity and fairness.

We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience.
We are very pleased with the results of REO’s experimentation programme. Their cohesive approach to data analysis and user testing has resulted in improved metrics for vital business KPIs.
Working with REO has allowed us to scale our experimentation programme, deliver a 12x ROI and secure further investment for experimentation. We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”
Our goal to swiftly elevate British Gas' digital presence quickly became a reality thanks to REO’s data-driven experimental approach. We’ve been blown away by the results and it’s led to a step-change in mindset within the team.”
REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project
The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision.
We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results.
Sixt has a well-established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries.
With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!

What is it

The concept of accessibility is centred around providing equal access to a website for all users, regardless of their abilities, conditions, or circumstances. It focuses on taking a proactive approach to ensure the website is fully inclusive, catering to individuals with visual, cognitive, physical, and auditory disabilities.

At REO, we believe CRO should encompass accessibility as a dimension in your thinking, to design and validate future user interfaces that are accessible and inclusive. The 2019 “click away pound survey” showed 69% of disabled online users, with a total purchasing power of £17.1 billion, will click away from websites they find difficult to use.  

How it helps

  • Improves user experience for all users, not just those with disabilities. 
  • Increases customer base by including individuals with disabilities. 
  • Helps businesses comply with accessibility regulations and avoid legal issues. 
  • Boosts brand reputation as a socially responsible and inclusive company. 
  • Enhances search engine optimization (SEO)  
  • Reduces development costs by avoiding the need for costly retrofitting later on. 
  • Increases user engagement and user retention rates. 
  • Reduces the risk of user errors, leading to fewer support requests and lower support costs. 
  • Supports innovation and creativity in design.  

Why REO

REO is leading the way in terms of inclusive CRO strategies putting accessibility squarely in the centre of our CRO proposition. By prioritising accessibility, you and your and organisation will create inclusive and accessible experiences for all users, including those with disabilities. REO will uniquely help you from our cutting edge Empathy Lab identify opportunities to tap into a significant market segment and expand your customer base. 

  • Empathy Lab 
  • Accessibility audits
  • A/B test new accessible concepts
  • Become an inclusive customer centric organisation
  • WCAG compliance

See our work

"We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience."
Building trust through biometrics by evaluating Mercer Master Trust’s AI Pension Agent
"We are very pleased with the results of REO’s experimentation programme. Their cohesive approach to data analysis and user testing has resulted in improved metrics for vital business KPIs."
Optimising the shopping experience for size?
"Working with REO has allowed us to scale our experimentation programme, deliver a 12x ROI and secure further investment for experimentation. We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”"
Harnessing the power of 3 to accelerate Molton Brown’s revenue growth
"Our goal to swiftly elevate British Gas' digital presence quickly became a reality thanks to REO’s data-driven experimental approach. We’ve been blown away by the results and it’s led to a step-change in mindset within the team.”"
Driving quick and significant change to empower HomeCare customers
"REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project"
LV= ElectriX website is fully charged
"The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision."
Renault & Nissan finance arm RCI aligns product vision through user research
"We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results."
Penhaligon’s increases revenue per visitor by 46% with personalisation
"Sixt has a well-established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries."
Sixt dramatically improves car bookings experimenting with informative urgency messaging
"With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!"
La Redoute thrives with experimentation on payment methods

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