News Archives

News

Discover more about who we are and what we do.

Why use custom metrics? The main idea behind custom metrics in Adobe Target is to fire an mbox upon success

The power of personalisation in CRO

Ready when you are

Resources

Practical strategies, methods & techniques, as well as industry trends on all things CRO, UX, Accessibility, Experimentation, Data, Analytics. Stay ahead of the game with us.

Join 45,000 subscribers. Get invaluable insights to boost your CRO programme. Worried we’ll send you crap? Don’t. No crap. No spam. Only the best insights.

Sign up

Worried we'll send you crap? Don't. No crap. No spam. Only the best insights.

Find us

100 Black Prince Road,
London
SE1 7SJ

Contact

[email protected]
+44 (0) 020 7183 0374

Services

Legal

Awards

Certifications

Accreditations

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
AWSELB	session	This cookie is associated with Amazon Web Services and is used for managing sticky sessions across production servers.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
ppwp_wp_session	30 minutes	No description
time_zone	session	No description available.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
webinargeek	session	No description

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
kameleoonVisitorCode	1 year 14 days	This cookie is set by the provider Kameleoon. This cookie is used for storing a visitor code which helps in full stack experiment.
optimizelyDomainTestCookie	5 months 27 days	No description
optimizelyEndUserId	5 months 27 days	set by the Optimizely website optimization platform. This cookie is used to store a unique identifier which is a combination of an identifier and a random number. The purpose of the cookie is to track information on a per user basis. This is to allow the user to be properly identified and prevent duplicated data.
optimizelyRumLB	session	No description available.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
_gat_UA-173349264-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.

Analytics

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_hjAbsoluteSessionInProgress	30 minutes	No description available.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description available.
_hjTLDTest	session	No description available.
mautic_device_id	1 year	This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.
mautic_referer_id	30 minutes	This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.
mtc_id	session	This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.
uid	1 year	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.

Others

About us

Who we are

Working at REO

Services

CRO & Experimentation

User Experience (UX)

Data & Analytics

Resource Hub

Search news by type

News

Ready when you are

Resources

Newsletter

Sign up

Find us

Contact

Services

Legal

Awards

Certifications

Accreditations