I’m sorry this is happening. Don’t worry—it can be resolved! 

If you’re noticing that the AWIN traffic reported in GA4 is significantly lower than in your AWIN reports, it could be due to two main causes.

AWIN Traffic in “Unassigned” Channel

• AWIN traffic may be incorrectly grouped into the “Unassigned” channel if your channel grouping rules don’t capture it accurately. 

• When this happens, GA4 doesn’t associate the traffic with AWIN, impacting attribution and visibility in your reports. 

AWIN Traffic Labeled as “Not Set” 

• In some cases, AWIN traffic may appear as “not set” if GA4 isn’t capturing page data properly. 

• This typically results from tracking misconfigurations, where GA4 isn’t receiving the necessary attribution data. 

Here are some steps you can take to improve attribution accuracy:

Channel Grouping Rules: Double-check your channel rules in GA4 to ensure AWIN traffic is categorized correctly.

UTM Tagging: Ensure all AWIN links are tagged consistently to provide clear source, medium, and campaign information.

Regular Tracking Audits: Periodically audit your tracking setup to verify that UTM tags and page data are being accurately captured.

Hope this helps!