Personalisation

Personalisation

Experts in Segmentation, Persuasion, Content, CX 

Boost customer loyalty and engagement with our personalisation service, pave the way to sustained growth and long-term customer satisfaction. 

We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience.
We are very pleased with the results of REO’s experimentation programme. Their cohesive approach to data analysis and user testing has resulted in improved metrics for vital business KPIs.
Working with REO has allowed us to scale our experimentation programme, deliver a 12x ROI and secure further investment for experimentation. We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”
Our goal to swiftly elevate British Gas' digital presence quickly became a reality thanks to REO’s data-driven experimental approach. We’ve been blown away by the results and it’s led to a step-change in mindset within the team.”
REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project
The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision.
We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results.
Sixt has a well-established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries.
With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!

What is it

Personalisation revolves around tailoring experiences, content, and offerings to meet the specific preferences and behaviours of customers. It leverages customer insights to deliver relevant interactions, recommendations, and experiences across multiple touchpoints.

At REO, we advocate a data-first approach, delving deep into understanding individual customers to create highly personalised content, recommendations, and offers that align precisely with their preferences. Our data-driven approach is supported by rigorous testing to optimise algorithms, refine experiences, validate strategies and fine-tune audience parameters to drive meaningful results. 

How it helps

  • Increase customer retention.
  • Boost customer loyalty.
  • Increase customer Lifetime Value.
  • Enhance CX & brand reputation.
  • Demonstrate customer centricity.
  • Increase AOV & revenue.
  • Improve overall CX.
  • Drive cross-sell & up-sell strategies.
  • Differentiate from your competitors.

Why REO

With our deep knowledge and experience in personalisation, we craft and execute highly effective strategies tailored precisely to your specific needs.

By harnessing our cutting-edge research resources and using the latest technology, we will transform your personalisation efforts. Our fresh perspective and innovative ideas will empower you and your organisation with a distinct competitive edge.

By blending our robust data analytics and segmentation capabilities, UX lab and Design Studio we deliver great content underpinned by invaluable insights, enabling informed, data-driven personalisation.

Partnering with us will enable you to focus on your core competencies while leveraging our industry-leading personalisation services for unparalleled success. 

  • Leading CRO agency
  • State-of-the-art UX Lab
  • Measurable business impact
  • Continuous delivery of experiments
  • Scalable and flexible service models

See our work

"We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience."
Building trust through biometrics by evaluating Mercer Master Trust’s AI Pension Agent
"We are very pleased with the results of REO’s experimentation programme. Their cohesive approach to data analysis and user testing has resulted in improved metrics for vital business KPIs."
Optimising the shopping experience for size?
"Working with REO has allowed us to scale our experimentation programme, deliver a 12x ROI and secure further investment for experimentation. We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”"
Harnessing the power of 3 to accelerate Molton Brown’s revenue growth
"Our goal to swiftly elevate British Gas' digital presence quickly became a reality thanks to REO’s data-driven experimental approach. We’ve been blown away by the results and it’s led to a step-change in mindset within the team.”"
Driving quick and significant change to empower HomeCare customers
"REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project"
LV= ElectriX website is fully charged
"The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision."
Renault & Nissan finance arm RCI aligns product vision through user research
"We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results."
Penhaligon’s increases revenue per visitor by 46% with personalisation
"Sixt has a well-established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries."
Sixt dramatically improves car bookings experimenting with informative urgency messaging
"With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!"
La Redoute thrives with experimentation on payment methods

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