Resource Hub

News

Discover more about who we are and what we do.

What an Accessibility Conformance Score Cannot Tell You About Customer Experience Most accessibility investment follows one path. An organisation commissions

A conformance score of 96% shown against task completion, which is left unmeasured — WCAG AA proves a journey can be reached, not that it gets finished.

Why the 80% of A/B tests that don’t win still matter Most experimentation programmes spend a lot of time thinking

80% of A/B tests never influence strategy — 12% win on the primary metric, 40–45% are inconclusive, and 78% of top teams document a hypothesis before testing.

How leading retailers decide what to test Ask most CRO teams how they choose what to test next, and you’ll

REO's test prioritisation weighting: impact and evidence 50% (CRO rating 10%, evidence 10%, change impact 30%), traffic and contribution 40% (20% each), technical and internal ease 10% (5% each).

The real cost of low testing velocity The standard pitch for testing velocity goes: run more tests, find more winners,

At a 36.3% win rate, 4 tests a year produces 1 winner, 14 tests produces 5, and 24 tests produces 9 — velocity, not win rate, drives the number of winners.

Why your CRO programme stalls (and how to fix it). Most teams assume their CRO programme dies from a lack

REO's experiment win rate is 48%, against a 15% industry benchmark — 3.2 times the benchmark, driven by prioritising on impact and opportunity.

Dear Missing-Traffic Taylor, That’s frustrating! If your All Sessions traffic report is only showing Paid Social and nothing else, there’s

See more posts

Ready when you are

Speak to a consultant

Find us

100 Black Prince Road,
London
SE1 7SJ

Contact

[email protected]
+44 (0) 020 7183 0374

Services

Legal

Quick links

Awards

Certifications

Accreditations

© 2026 REO. All rights reserved.

Sign up

Worried we'll send you crap? Don't. No crap. No spam. Only the best insights.

This field is for validation purposes and should be left unchanged.
Name(Required)