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Dear Missing-Months Molly, Ah, the vanishing act of historical data—it’s a common conundrum in GA4, but fear not! There’s a

Using GA4 can be a learning curve for many of us – but Google is doing its best to make

a link chain

Dear Funnel-Frustrated Fiona, Great question! Setting up a clear view of your conversion funnel in GA4 is essential for understanding

Using GA4 can be a learning curve for many of us – but Google is doing its best to make

Using GA4 can be a learning curve for many of us – but Google is doing its best to make

making a transaction in-store

Dear Unattributed Ursula, I’m sorry this is happening. Don’t worry—it can be resolved! If you’re noticing that the AWIN traffic

a person working at a laptop which is displaying analytics data
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