User Research

Experts in UX, Problem Solving, Heuristics, Analysis

Transform your customer experience by stepping into your users shoes, see things from their vantage point and optimise their journey.

What is it

User research involves studying users to gain insights that inform various aspects of your product or service, including design, functionality, features, content, and overall user experience. It helps uncover user preferences, motivations, and pain points.

User research encompasses various techniques and approaches, from ethnographic interviews to traditional usability studies, surveys and quantitative measurements.

The fundamental principle shared by all user research is its emphasis on putting the user at the centre of the design and product development. When the right methods are used, they form a powerful combination to create products that exceed your users expectations and provide a positive and enriching experience. 

How it helps

Why REO

From our purpose built state-of-the-art UX and Empathy Lab to instore ethnographic studies, remote testing and wearable tech – REO’s UX offering is the most advanced of any specialist CRO agency. We benchmark & evaluate your product using cutting edge behavioural and emotional analysis techniques and software. We generate innovative ideas by truly walking in the footsteps of your customers using wearable tech. Here at REO we place your users at the very heart of CRO, driving meaningful and lasting business impact.

See our work

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