Job

Company Overview

REO is a leading UK based customer experience (CX) agency, dedicated to delivering exceptional digital solutions to our clients. Our expertise spans across web development, digital marketing, UX/UI design, CRO, user research and data analytics. We work with a diverse range of enterprise clients and well known brands, helping them to navigate the digital landscape and achieve their business goals.

Role Overview

The Data and Analytics Lead will play a crucial role, driving the data strategy and growing the analytics team and function. This position requires a strategic thinker with a strong background in data analytics, excellent leadership skills, and the ability to transform data into actionable insights. The successful candidate will collaborate with various teams to ensure data-driven decision-making and optimise digital strategies for our clients.

Key Responsibilities:

• Lead and manage the data and analytics function, promoting a culture of innovation and excellence.

• Develop and implement comprehensive data strategies to support digital marketing and development initiatives.

• Work closely with clients to understand their business objectives, data requirements, and challenges.

• Design and oversee data collection, processing, and analysis frameworks.

• Analyse data from multiple sources (web analytics, CRM systems, social media platforms, etc.) to identify trends, insights, and opportunities.

• Create detailed and visually compelling reports and dashboards to communicate findings to clients and internal stakeholders.

• Collaborate with digital marketing, UX/UI, CRO and development teams to integrate data insights into campaign and project strategies.

• Stay current with industry trends, emerging technologies, and best practices in data analytics and digital marketing.

• Ensure data quality, accuracy, and integrity across all data sources and analytics processes.

• Mentor and train junior analysts, supporting their professional growth and development.

Required Skills and Experience:

• Bachelor's degree in a relevant field (e.g., Data Science, Statistics, Marketing, Computer Science).

• 5+ years of experience in data analytics, preferably within a digital agency or similar environment.

• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, Contentsquare and data visualisation platforms (e.g., Tableau, Power BI).

• Strong statistical analysis skills and experience with data processing tools (e.g., SQL, Python, R).

• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.

• Proven track record of using data to drive decision-making and optimise digital strategies.

• Strong problem-solving abilities and attention to detail.

• Ability to manage multiple projects and work effectively in a fast-paced, dynamic environment.

• Experience with CRM systems, social media analytics, and SEO/PPC analytics is a plus.

• Comfortable working remotely with occasional travel to client meetings and our London office.

Desirable Qualifications/ Experience:

• Advanced degree (Master's or PhD) in a relevant field.

• Experience in a leadership or managerial role.

• Knowledge of digital marketing strategies and channels.

• Experience in web development analytics, CRO and user behaviour analysis.

• Familiarity with data privacy regulations and best practices.

What we Offer:

• A competitive salary & discretionary bonuses

• 30 days holiday + bank holidays

• 4.5 day working week

• Home office allowance or workspace membership

• Remote 1st working policy

• Flexible working hours

• Vitality Healthcare and benefits discounts on gym membership, Apple products, Amazon etc

• Personal L&D budget

• Dedicated L&D time

• Enhanced Pension

• Regular team socials and events