Data & Analytics Lead

China Works 100 Black Prince Road London SE1 7SJ

Job OpeningsData & Analytics Lead

About the job

Company Overview

REO is a leading UK based customer experience (CX) agency, dedicated to delivering exceptional digital solutions to our clients. Our expertise spans across web development, digital marketing, UX/UI design, CRO, user research and data analytics. We work with a diverse range of enterprise clients and well known brands, helping them to navigate the digital landscape and achieve their business goals.

Role Overview

The Data and Analytics Lead will play a crucial role, driving the data strategy and growing the analytics team and function. This position requires a strategic thinker with a strong background in data analytics, excellent leadership skills, and the ability to transform data into actionable insights. The successful candidate will collaborate with various teams to ensure data-driven decision-making and optimise digital strategies for our clients.

Key Responsibilities:

  • Lead and manage the data and analytics function, promoting a culture of innovation and excellence.
  • Develop and implement comprehensive data strategies to support digital marketing and development initiatives.
  • Work closely with clients to understand their business objectives, data requirements, and challenges.
  • Design and oversee data collection, processing, and analysis frameworks.
  • Analyse data from multiple sources (web analytics, CRM systems, social media platforms, etc.) to identify trends, insights, and opportunities.
  • Create detailed and visually compelling reports and dashboards to communicate findings to clients and internal stakeholders.
  • Collaborate with digital marketing, UX/UI, CRO and development teams to integrate data insights into campaign and project strategies.
  • Stay current with industry trends, emerging technologies, and best practices in data analytics and digital marketing.
  • Ensure data quality, accuracy, and integrity across all data sources and analytics processes.
  • Mentor and train junior analysts, supporting their professional growth and development.

Required Skills and Experience:

  • Bachelor's degree in a relevant field (e.g., Data Science, Statistics, Marketing, Computer Science).
  • 5+ years of experience in data analytics, preferably within a digital agency or similar environment.
  • Proficiency with analytics tools such as Google Analytics, Adobe Analytics, Contentsquare and data visualisation platforms (e.g., Tableau, Power BI).
  • Strong statistical analysis skills and experience with data processing tools (e.g., SQL, Python, R).
  • Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
  • Proven track record of using data to drive decision-making and optimise digital strategies.
  • Strong problem-solving abilities and attention to detail.
  • Ability to manage multiple projects and work effectively in a fast-paced, dynamic environment.
  • Experience with CRM systems, social media analytics, and SEO/PPC analytics is a plus.
  • Comfortable working remotely with occasional travel to client meetings and our London office.

Desirable Qualifications/ Experience:

  • Advanced degree (Master's or PhD) in a relevant field.
  • Experience in a leadership or managerial role.
  • Knowledge of digital marketing strategies and channels.
  • Experience in web development analytics, CRO and user behaviour analysis.
  • Familiarity with data privacy regulations and best practices.

What we Offer:

  • A competitive salary & discretionary bonuses
  • 30 days holiday + bank holidays
  • 4.5 day working week
  • Home office allowance or workspace membership
  • Remote 1st working policy
  • Flexible working hours
  • Vitality Healthcare and benefits discounts on gym membership, Apple products, Amazon etc
  • Personal L&D budget
  • Dedicated L&D time
  • Enhanced Pension
  • Regular team socials and events

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